GGZ Delfland

This healthcare organization with over 1,100 employees, struggled with the problem as the entire Dutch healthcare industry: a shortage of staff. That’s why they wanted to strengthen its employer brand and communicate a clear message to both current and future employees about their workplace culture.

In one of the creative sessions, an employee shared, ‘I can fully focus on my clients because when you work at GGZ Delfland, you’re not working for them—they’re working for you.’ This insight shaped the campaign, capturing GGZ Delfland’s belief that to provide the best care, employees need to be well-supported themselves. This inspired the theme: Who is taking care of you? First launched internally, the campaign is now live externally, reinforcing GGZ Delfland’s commitment to its people. GGZ Delfland has embraced the brand message and welcomed loads of new members to their teams.