Plan International

This non-profit organization needed a global brand story highlighting girls as changemakers. The Girl The World campaign launched on International Day of the Girl, showcasing how small actions lead to global impact. A signature label symbolized girl empowerment, amplifying their voices worldwide through cinema, radio, and online media.

The campaign marked the start of a global call to action, showing what happens when we truly invest in girls and believe in their power to create a better future.