Psst

Don’t you think it is strange, that while we protect and insure everything we value, we have neglected something critical: our national defense. The lack of support for the armed forces of the Netherlands poses an actual risk to national security and is a slap in the face for our troops.

Psst is a citizen-led initiative aimed at raising awareness about the state of the military and urging political action. The goal was to ignite change and ensure national defense is prioritized. We showed shocking facts about Defense and political inaction and exposed our naivety around cyber threats and military readiness.

Mensch developed the communication strategy for Psst, driving the message to mobilize both public and political attention and spark meaningful action. The campaign was supported and advertised by some key opinion makers of our society, like Mart de Kruif en Sander Schimmelpenninck.