Qichi

As part of the creative team at Door Creative Studio, I had a supporting role in concept, design and copywriting for QICHI, a new food and retail concept for high-traffic locations. I actually came up with the name. The first pilot opened at a gas station near Rotterdam, where we built an inviting space from the ground up.

Our mission was to transform the pit stop into an experience worth looking forward to. By focusing on quality products and a relaxing atmosphere, the design’s mantra: Let the product shine, let the customer unwind. Had an amazing experience being part of a pioneering project.