Westerkerk
In my first job as an independent creative, I served the Westerkerk in Amsterdam, working alongside the Company Novelties to generate inventive ideas for collecting donations aimed at the church's refurbishment. One such initiative was the ‘Adopt a Stone’ program, where participants could sponsor and adopt a stone, that would be utilized in the creation of the new walls. They had the opportunity to feature their name or that of a significant person, thereby securing a permanent spot in the church’s history (or until it is refurbished again). Besides that we organized some benefit evenings, like shown here.